In February 2007, Lee Kum Kee participated the Annual Auckland Lantern Festival. Thousands of people swarmed to Albert Park to celebrating Chinese New Year. During the three-day festival, we introduced visitors our range of authentic Chinese Sauces.
Beside the Lantern Festival, Lee Kum Kee has carried out certain advertising and promotions for Chinese New Year celebration, including doing demonstration in different mainstream supermarkets and placing advertisement on magazines and newspapers.
