Lee Kum Kee scratch & win promotion was carried out nationally in New Zealand in end 2006. Consumers purchased any Lee Kum Kee jar or bottle products received scratch & win promotion tickets. They must scratch their tickets to reveal if they have won an instant prize. Recipients of non-instant prize winners are eligible to enter the 2nd chance Travel Draw for a return trip for 2 to Hong Kong plus entry tickets to Disneyland HK. This promotion covered all Asian groceries and attracted 8000 customers to join. Lucky draw was held earlier and prizes were presented to the lucky draw winners. Congratulations to all winners.